The All Africa Music Awards, AFRIMA, and the African Union Commission, AUC, are set to unveil the 2015 calendar for the continental awards project at a cultural and media conference scheduled to hold on April 29, 2015 at the AUC Secretariat, Addis Ababa, Ethiopia.
The cultural and media conference featuring a roundtable session with the theme: “Using Music, Culture and Entertainment as tools for a new Africa”, among other events, will witness a convergence of participants including: Mustapha Sidiki Kaloko, Commissioner for Social Affairs, AUC; Mike Dada, AFRIMA President and Executive Producer; members of the International Committee of AFRIMA; Africa Union Commission executives, 2014 AFRIMA award winners, music experts, award winning recording artistes and media professionals, discussing how to engage the shared African values and the spirit of Pan-Africanism for greater collaborations in music, entertainment and culture for sustainable development.
There will also be a joint media conference to unveil the 2015 AFRIMA calendar and to recap the highlights of the 2014 AFRIMA programme of activities.
The conference at Addis Ababa, according to organizers, will reveal the dates for AFRIMA this year and entry submission.
Elaborating on the launch of the AFRIMA 2015 calendar in Addis Ababa, Dada said, “The joint cultural and media conference organized by the African Union Commission and AFRIMA in Addis Ababa is aimed at taking African entertainment and positioning/ strategy to the next level and to also consolidate on the existing relationship between us.
“It is a privilege having the AUC believe in our dream for Africa and African music. The conference in Ethiopia will afford us the opportunity to officially present the winners of the 2014 edition of the awards to the Commission.”
According to the organisers of the pan-African music awards that celebrates Africans and African music culture, the conference in Addis Ababa will come to a close in the evening of April 29 with the Soiree/Cocktail event for social networking expected to hold in one of the prestigious night clubs in Addis Ababa.
“The soiree is also vital to our objectives because entertainment environments can be a great place to find and build beneficial business associations. For instance, I am proud to say that AFRIMA, through the 2014 awards ceremony, provided the platform for two of Africa’s leading lights in music, Ahmed Soultan and Wiyaala, to meet and form a business relationship. Today, they have a collaborative track recorded in 2015. That, indeed is one of the reasons for AFRIMA,” Dada stated.
Earlier in April, AFRIMA 2014 winners, Ahmed Soultan from Morocco and Wiyaala from Ghana had met in Casablanca, Morocco for a recording that will form part of Ahmed’s third album due out later this year.
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