Ayeni Adekunle, the Founder of BlackHouse Media, BHM, and Publisher of Nigerian Entertainment Today, NET, on Wednesday, April 22 announced the launch of a new online music platform called ‘ORIN’.
He disclosed this at the 2015 edition of Nigerian Entertainment Conference, NEC, held at the Eko Hotel and Suites, Victoria Island, Lagos, while delivering his welcome speech.
Ayeni who is also the convener and Chairman of the conference, welcomed guests to the event and also observed a minute silence in honour of late rapper, Dagrin whose 5th year remembrance happens to be today.
“The new platform, a new music streaming website, will provide music on the go for music lovers,” Ayeni said.
The NEC 2015 is the 3rd edition of the conference with the theme: Buying and Selling Nigerian Entertainment And Everything In-Between.
Speaking at the event, Lanre Dabiri, popularly known as Eldee, a Nigerian rapper and music producer said that it was high time content producers begun to reap the benefits of their labour.
Eldee who spoke on the topic: Future of Music and Fans (the science of tracking and monetizing airplay) said, “Content producers in all sectors of the entertainment industry are plagued by all sorts of irregularities that are hindering their progress.
“We should align with the scope of NEC and seek to achieve meaningful purpose that will advance the industry and life in general.”
Eldee said that the level of mediocrity in the entertainment industry and pirating of intellectual works, was threatening the growth the sector. “If the practitioners in the entertainment sector were not able to reap from their creative output, then the growth of the industry would be seriously retarded.”
Eldee also urged people to embrace the new wind of change adding that all entertainment practitioners must know what is going on with their contents.
The NEC also took time to specially recognise some prominent Nigerian entertainment personalities who have passed on over the past five years. Among those remembered are Muna Obiekwe, Nollywood actor; Susan Filani aka Goldie, singer and TV star; Amaka Igwe, renowned movie producer; Olaitan Olaonipekun aka Dagrin, rapper; Dan Ibro, Kannywood actor and Justus Esiri, acting legend, and others.
Apart from honouring departed entertainers, living Nigerian entertainers were awarded NET Honours in recognition of their contribution to the Nigerian Entertainment Industry.
Present at the event were important personalities from across the many fields within the entertainment industry such as veteran actress, Joke Silva; Mo Abudu, EbonyLife CEO; Davido, musician; Demola Ogundele, founder of NotJustOk; fashion designer Mai Atafo, Shina Peller, Quilox Club owner; Kaffy, Nigerian dancer, Kemi Adetiba, music video director, Segun Arinze, actor and many others.Follow Us on Social Media