MTN Nigeria Communications Limited, the Independent National Electoral Commission and the National Orientation Agency inaugurated a mobile application to educate consumers on voter education issues on January 30.
At the inauguration, the 2015 BetterMe app by MTN Nigeria was described as innovative and a milestone in voter education and engagement towards enhancing and deepening Nigeria’s electoral process.
The application, which is available to MTN subscribers has a vast content offering, including segments on the 2015 elections, among others.
The new app enables subscribers to seamlessly access information relating to the elections from the comfort of their mobile phones.
With the App, a subscriber can access information on candidates for the elections, their plans and manifestoes as well as the strategic thrust and policy direction of the various political parties, among others, from their mobile phones.
The segment on the 2015 election of the BetterMe app is a collaborative effort of the INEC, NOA and MTN Nigeria.
While speaking at the event Oluwole Uzzi, Director, Voter Education at INEC, described the app as a major platform for voter engagement and a big step forward in Nigeria’s quest for participatory democracy.
Uzzi said the app had unusual application for security agencies and election observers, among other stakeholders in the electoral process.
“When the idea was mooted, we were quite excited because of the positive benefits that the app has in engaging the voter and enhancing their participation in the electoral process. We commend MTN and NE02 developer of the app because without being prompted, they have developed the app to help enhance access to information and voter
education.
“For elections to be credible, voters must participate in the electoral process in an informed manner; without information, voters can’t participate in the electoral process in an informed manner. The ease of using the app for voter education is quite commendable. We hope the scope of the partnership can be expanded in other areas and that other organizations will take a cue from this initiative in their Corporate Social Responsibility initiatives,” Uzzi said.
Richard Iweanoge, General Manager, Consumer Marketing, MTN Nigeria, said the BetterMe app was one among several unique initiatives MTN had introduced to enable its subscribers to derive more value from the internet.
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