AFRIMA SocializesWith Nairobi’s Entertainment, Media Industry

The All Africa Music Awards, AFRIMA,which is a continental showpiece to celebrate the creativity and cultural heritage of Africans, as part of their continent-wide tour to engage and inform about the 2014 awards recently embarked on a four-day visit to Nairobi, Kenya between May 25 and 28.

The AFRIMA awards ceremony is billed to hold on October 25, 2014.

During the four-day stay in the charming East African city, a three-man team consisting of Mike Strano AFRIMA co-producer/regional director East Africa, Kingsley James, AFRIMA co-producer/country director Nigeria, and AdenreleNiyi, AFRIMA project director, visited Nairobi’s top media houses, had one-on-one interviews with media personalities and made guest appearances at music industry events.

As part of their activities, the team also showcased AFRIMA’s unique edge at the two-day Broadcast, Film and Music Africa Conference, BFMA, May 26 and 27 at the AFRIMA exhibition booth. In addition, a media and industry briefing for the award was also held at the conference.

On Tuesday, May 27, some of the media houses that hosted the team included One FM 97.1, where the AFRIMA team featured on the afternoon Drive Time show with Chito and Naomi; OneFM On-Air Personalities, OAPs.

Later that same day, rave urban Nairobi station, KissTV celebrated AFRIMA by featuring Mike, Kingsley and Adenrele on “AfterBurn,” a contemporary two-hour music show hosted by Kwame Bonsu and Yvonne Chege; celebrity OAPs.

May 28 saw AFRIMA sampling the gastronomic delights of Nairobi by feasting at Carnivore, one of the city’s rave culinary outfits and a Mecca of sorts for lovers of all things meaty.

The entertainment continued with AFRIMA enjoying the nightlife the city had to offer by hanging out with Kenya’s celebrities at IMAX Cinemas in downtown Nairobi and later, attending an album listening party at the upbeat Tribeka Restaurant and Lounge.

The 2014 AFRIMA calendar contains an exciting line up of events such as AFRIMA Village, an open, festival-style four day concert to take place in Lagos, Nigeria between October 21 and 24, 2014 with performances from Africa’s well known music stars, music bands and some international music stars.

Another is the “On the Road to AFRIMA Stakeholders Engagement Conference,”a programme tailored to happen in specific African cities where the awards project will be interacting with the music and entertainment industry, media, government officials, locals and sampling the lifestyle of those cities.

Niyi says, “Three of such events have been held in Addis Ababa, Yaoundé, Cotonou, Lagos and Nairobi and the aim is to take it to more African cities before the award ceremony on October, 25. So, look out African cities because an AFRIMA train could pull up at your country shortly.”

In partnership with the African Union Commission, AFRIMA is a combined effort to recognise and award, promote and preserve Africa’s rich music culture. The main awards ceremony will hold in Lagos, Nigeria on Saturday, October 25 and it is expected to be a world-class event comparable only to the Grammy Awards.

The awards’ 30 categories is open to Music professionals of African origin living either on the continent or abroad and recognises artistes, songwriters, video directors, music producers and music journalists, as well as unrecorded artistes.

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